Sadia’s new promotional campaign will encourage consumers to adopt a “Deliciously Healthy” life in the Olympics climate. The brand, which supports the Olympic and Paralympic Games, is launching the “My Mascot of Luck” campaign, whose goal is to spread sports throughout the country. For every R $30 in purchases of Sadia products, simply present the coupon Taxation at points of sale and choose one of the ten mascots in bobble head style: Lek Trek Olympic Sportsman (Volleyball, Football, Judo, Swimming, Artistic Gymnastics, Basketball, Tennis, Boxing) or Paralympic (Cycling and Athletics).
“The mascot, created in the 70’s and icon of the brand, becomes a collectible item with an even greater purpose: to show that sport is a pleasant alternative to lead a healthy life,” says Érica Migales, executive manager Of communication from Sadia, to the famous ‘chicken’ Lek Trek. The character was born to show the practicality, convenience, and modernity of the brand, which are still among the main pillars of Sadia currently. During the campaign that runs until 12/7, it is still possible to participate in raffles to compete for Olympic and Paralympic Games tickets in the city of Rio de Janeiro (RJ) – including tickets, lodging, and meals – as well as a complete kit with all The kostum badut mascots Sadia.
For this, consumers need to enter the landing page (www.sadia.com.br/rio2016) and register the tax coupon. All the planning, creation and execution of the promotion “My Lucky Mascot” was under the responsibility of the agency Banco de Eventos.
Skill for sports – It is precisely the picturesque Lek Trek that is ahead of the film “Linha de Passe”, produced by F / Nazca. With its premiere scheduled for 6/5, on a national network, the character in bobble head style will come to life as an Olympic sportsman. With just one serve, just like a volleyball player, he lets the ball out the window and through other environments – passing through a studio
Of tattooing and coming to the home of a consumer. Obviously, there is always a new Lek Trek featured as a sportsman ready to give continuity to the action scene.
BRF, which owns the Sadia, Perdigão and Qualy brands, is one of the largest food companies in the world. The company has more than 105,000 employees, 35 industrial units in Brazil, 16 overseas factories (eight in Argentina, one in the United Kingdom, one in the Netherlands, five in Thailand and one in the United Arab Emirates) and 40 distribution centers. The company currently exports to more than 120 countries.