Tags » mascot

Jaguar Is a Badut Bandung Mascot Of The Brazilian Delegation In Rio-16 Well Before Death

Juma’s jaguar’s death during an Olympic torch relay in Manaus on Monday shocked the public and sparked outrage and outrage all over the country and around the world. The episode generated as the brutality and for being the abatement of an animal of the Brazilian fauna threatened with extinction.

And it is precisely because of this risk of extinction and the importance of making people aware of a preservation of a species that designs for a year as a Team Brazil mascot – as it is a Brazilian call in major events such as Pan Ea Olympiad.

The creation of the Ginga is part of a partnership between the Brazilian Olympic Committee (COB) and an Arca Brasil, a non-governmental organization created in 1993.

At the moment it is an institutional partnership starting next year, a greater part of the income collected from a sale of the badut bandung mascot will be reverted to the project. At present, the licensing rights of the mascot do not belong to the COB, but to the Rio-16 Committee, which is a marketing of plush in its stores in the Olympics.

“The COB understood that the jaguar represents the great Brazilian animal. In this, an action was created as a country with no work for the preservation, in this process,” explained Marco Ciampi, president of Arca Brasil.

“We are delineating actions in the marketing area to go after more sponsorships and supports that are next to the Olympic system to generate more funds for the project,” following Ciampi, who lamented the death of Juma. “It was an unfortunate episode, a tragedy.

At the Rio Olympics, the COB should give Ginga a lot of prominences. The existence of a confirmation in his presence in Space-Time Brazil – place of meetings with the press, sponsors, and relatives. The COB also studies its presentation at the Olympic Village and at the opening ceremony.

“The COB will enjoy the joy and affection with which Ginga has been received, especially for athletes and young people, to use it in Space-Time Brazil and other places where for its own appearance,” said one entity by note.

The agency also lamented the incident during the torch relay in the capital of Amazonas.

“The COB regrets a fatality with an ounce Juma and continue to support the jaguar preservation projects, an animal that inspired the Ginga, Team Brazil mascot.”

Last year, at the Pan American Games in Toronto (CAN), Ginga made his first major appearance, with actions at the Athletes’ Village, not Space-Time Brazil and until the opening ceremony.

Learn How To Win The Sadia Kostum Badut Maskot For The 2016 Olympics

Sadia’s new promotional campaign will encourage consumers to adopt a “Deliciously Healthy” life in the Olympics climate. The brand, which supports the Olympic and Paralympic Games, is launching the “My Mascot of Luck” campaign, whose goal is to spread sports throughout the country. For every R $30 in purchases of Sadia products, simply present the coupon Taxation at points of sale and choose one of the ten mascots in bobble head style: Lek Trek Olympic Sportsman (Volleyball, Football, Judo, Swimming, Artistic Gymnastics, Basketball, Tennis, Boxing) or Paralympic (Cycling and Athletics).

“The mascot, created in the 70’s and icon of the brand, becomes a collectible item with an even greater purpose: to show that sport is a pleasant alternative to lead a healthy life,” says Érica Migales, executive manager Of communication from Sadia, to the famous ‘chicken’ Lek Trek. The character was born to show the practicality, convenience, and modernity of the brand, which are still among the main pillars of Sadia currently. During the campaign that runs until 12/7, it is still possible to participate in raffles to compete for Olympic and Paralympic Games tickets in the city of Rio de Janeiro (RJ) – including tickets, lodging, and meals – as well as a complete kit with all The kostum badut mascots Sadia.

For this, consumers need to enter the landing page (www.sadia.com.br/rio2016) and register the tax coupon. All the planning, creation and execution of the promotion “My Lucky Mascot” was under the responsibility of the agency Banco de Eventos.

Skill for sports – It is precisely the picturesque Lek Trek that is ahead of the film “Linha de Passe”, produced by F / Nazca. With its premiere scheduled for 6/5, on a national network, the character in bobble head style will come to life as an Olympic sportsman. With just one serve, just like a volleyball player, he lets the ball out the window and through other environments – passing through a studio

Of tattooing and coming to the home of a consumer. Obviously, there is always a new Lek Trek featured as a sportsman ready to give continuity to the action scene.


BRF, which owns the Sadia, Perdigão and Qualy brands, is one of the largest food companies in the world. The company has more than 105,000 employees, 35 industrial units in Brazil, 16 overseas factories (eight in Argentina, one in the United Kingdom, one in the Netherlands, five in Thailand and one in the United Arab Emirates) and 40 distribution centers. The company currently exports to more than 120 countries.